Blog

Loyalty, customer retention and revenue growth

How offline business brings customers back, raises the average receipt and gains new buyers without burning the ad budget.

Basics

What is a loyalty program and how it brings customers back

Bonus types, why they beat discounts, and how they bring customers back. With examples and numbers.

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Choosing

How to choose a loyalty program for your business

7 criteria, bonuses vs discounts, WhatsApp vs SMS and a comparison table.

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Retention

How to win back lost customers

Why customers leave and how to win them back automatically: RFM, churn radar, auto-campaigns.

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Acquisition

Cross-marketing: new customers without ads

How to gain customers from neighbouring businesses almost for free. Mechanic, numbers and Sagi Cross.

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Aggregators

How to keep customers from aggregators and bring them to you directly

Wolt, Glovo, Kaspi do not share contacts. A gift bonus via QR or promo code builds your base and removes commission.

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Food service

Loyalty program for a cafe and restaurant

Bring guests back, raise the average receipt and connect to the POS (iiko, r_keeper, Poster) in 1 day.

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Retail

Loyalty program for a retail store

Tiers, a Wallet card, win-back and 1C integration. Real numbers from clothing and shoe stores.

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Pharmacies

Loyalty program for a pharmacy

Welcome and corporate bonuses, 1C integration, data protection. A pharmacy-chain case.

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