Cross-marketing: new customers without ads

Ads keep getting more expensive, yet you always need new customers. Cross-marketing solves this differently: partner businesses exchange customers, and each gets an inflow with no ad budget.

What cross-marketing is

It is a partnership where businesses share an audience. A coffee shop and a nearby store serve the same people. Instead of competing for attention, they bring customers to each other.

How the mechanic works

1. A guest spends 5000 KZT at the coffee shop and gets its bonuses.
2. At the same time the partner store credits its own virtual bonuses.
3. If the guest does not visit the store, the store loses nothing.
4. If they visit and spend the bonuses, acquisition cost is about 1000 KZT, many times cheaper than ads.

Why it is cheaper than ads

In advertising you pay for impressions and clicks with no guarantee of a purchase. In cross-marketing you pay in bonuses only to those who actually arrived and bought. The risk is minimal, and the customer comes with trust borrowed from the partner.

The Sagi Cross network

Sagi Cross is a network of 1000+ businesses that exchange audiences. By joining you get access to customers of neighbouring businesses as a source of new guests.

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